Basten, Fred E.

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Max Factor
The Man Who Changed the Faces of the World
By Fred E. Basten
(Arcade Publishing)
Nice women never wore makeup. Even the word was taboo in polite society—until Max Factor entered the scene. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America, where he opened a cosmetics store in Los Angeles. Creating makeup... [READ MORE]
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