Business & Economics

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    Your Living Trust & Estate Plan
    How to Maximize Your Family's Assets and Protect Your Loved Ones, Fifth Edition
    By Harvey J. Platt
    (Allworth Press)
    This revised fifth edition from estate-planning expert Harvey J. Platt details the most up-to-date strategies for using a living trust to create a flexible estate plan. Platt explains the latest tax laws, including the American Taxpayer Relief Act of 2012, the broadening of statutes for amending trusts,... [READ MORE]
    Website Branding for Small Businesses
    Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
    By Nathalie Nahai
    (Allworth Press)
    With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion... [READ MORE]
    Millennial Rules
    How to Connect with the First Digitally Savvy Generation of Consumers and Employees
    By T. Scott Gross
    (Allworth Press)
    In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when... [READ MORE]
    Rebuilding the Brand
    How Harley-Davidson Became King of the Road
    By Clyde Fessler
    (Allworth Press)
    In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more,... [READ MORE]
    The Pocket Small Business Owner’s Guide to Working with the Government is a thorough mentor that explains how to find, secure, and succeed with government contracts. Designed for any business eager to expand into the governmental arena, it also covers special small business opportunities for companies... [READ MORE]
    Minding My Business
    The Complete, No-Nonsense, Start-to-Finish Guide to Owning and Running Your Own Store
    By Adeena Mignogna
    (Skyhorse Publishing)
    Taking a leap and making the choice to start a business can be hard, but all that comes after—the planning, loans, marketing—can be even harder. Every new business owner needs an easy, clear, and useful guide to follow when embarking on this venture, and Minding My Business will make the process as simple... [READ MORE]
    Looking Out for #1
    How to Get from Where You Are Now to Where You Want to Be in Life
    By Robert Ringer
    (Skyhorse Publishing)
    In this timeless classic, Robert Ringer, “the mentor to mentors,” guides you on the most exciting and rewarding journey of your life with his life-changing ideas, strategies, and insights. Whether it be your business or personal life, Ringer helps you understand the realities of how the world really... [READ MORE]
    A Million Little Bricks
    The Unofficial Illustrated History of the LEGO Phenomenon
    By Sarah Herman
    (Skyhorse Publishing)
    There aren’t many titles that haven’t been bestowed on LEGO toys, and it’s not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educative benefits, resilience,... [READ MORE]
    Cowboy Ethics
    What It Takes to Win at Life
    By James P. Owen
    (Skyhorse Publishing)
    A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are... [READ MORE]
    Financial Serial Killers
    Inside the World of Wall Street Money Hustlers, Swindlers, and Con Men
    By Tom Ajamie, By Bruce Kelly
    (Skyhorse Publishing)
    By using true tales of thieves, swindlers, and fraudsters at work, Financial Serial Killers illustrates how these perpetrators get their hooks into investors’ wallets, savings accounts, and portfolios—and never let go. The worst financial crisis since the great depression revealed that thousands of mom-and-pop... [READ MORE]
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