Design

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    Brandjam
    Humanizing Brands Through Emotional Design
    By Marc Gobe
    (Allworth Press)
    Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up... [READ MORE]
    AIGA Professional Practices in Graphic Design
    Edited by Tad Crawford
    (Allworth Press)
    "Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s... [READ MORE]
    Building Design Strategy
    Using Design to Achieve Key Business Objectives
    By Thomas Lockwood, By Thomas Walton
    (Allworth Press)
    How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues... [READ MORE]
    Advertising Design and Typography
    By Alex W. White
    (Allworth Press)
    This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters... [READ MORE]
    Your Modeling Career
    You Don't Have to Be a Superstar to Succeed
    By Debbie Press
    (Allworth Press)
    From high-fashion spreads and runway shows to shoe, hand, hair, and character shots to magazine and catalog ads, this comprehensive guide reveals how to be a successful model without being a superstar or drop-dead gorgeous. Tips are given on breaking into the modeling business, finding the right agent,... [READ MORE]
    Graphic Design Reader
    By Steven Heller
    (Allworth Press)
    From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset... [READ MORE]
    The Graphic Designer's Guide to Better Business Writing
    By Ruth Cash-Smith, By Barbara Janoff
    (Allworth Press)
    Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of... [READ MORE]
    Designing Logos
    The Process of Creating Symbols That Endure
    By Jack Gernsheimer
    (Allworth Press)
    How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview... [READ MORE]
    Designers Don't Read
    By Austin Howe, By (artist) Fredrik Averin
    (Allworth Press)
    Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong... [READ MORE]
    The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
    By Theo Stephen Williams
    (Allworth Press)
    This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers,... [READ MORE]
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