Design

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    Design Culture
    An Anthology of Writing from the AIGA Journal of Graphic Design
    By Marie Finamore, By Steven Heller
    (Allworth Press)
    Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics,... [READ MORE]
    Inside the Business of Graphic Design
    60 Leaders Share Their Secrets of Success
    By Catharine Fishel
    (Allworth Press)
    Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating... [READ MORE]
    Creative Careers in Fashion
    By Debbie Hartsog
    (Allworth Press)
    Want to become a fashionista—for real? Get this book! Fun and entertaining, Creative Careers in Fashion reveals how the fashion industry works—and explores the vast range of career opportunities in the field. Focusing on the most creative jobs, including accessory, costume, and fashion design, as well... [READ MORE]
    Designing Magazines
    By Jandos Rothstein
    (Allworth Press)
    How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning,... [READ MORE]
    Teaching Motion Design
    Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs
    Edited by Michael Dooley, Edited by Steven Heller
    (Allworth Press)
    How motion design is taught in more than 45 leading programs. * Detailed syllabi and descriptions of class projects and assignments * Go-to guide for professors and teachers planning their courses * Course plans from School of Visual Arts, Ohio State, Rochester Institute of Technology, many other top... [READ MORE]
    Marketing Illustration
    New Venues, New Styles, New Methods
    By Marshall Arisman, By Steven Heller
    (Allworth Press)
    The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old... [READ MORE]
    Design Management
    Using Design to Build Brand Value and Corporate Innovation
    By Brigitte Borja De Mozota
    (Allworth Press)
    Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the... [READ MORE]
    The Industrial Design Reader
    Edited by Carma Gorman
    (Allworth Press)
    With input from a diverse range of industry experts/designers, theorists, critics, historians, and curators, this anthology is the first to focus exclusively on the history of industrial design. This pioneering guide traces the entire history of industrial design, industrialization, and mass production... [READ MORE]
    The Designer's Guide to Presenting Numbers, Figures, and Charts
    By Sally Bigwood, By Melissa Spore
    (Allworth Press)
    Numbers can tell an exciting story. The trick is to know what story to tell and make it understandable. This compact, practical guide will show everyone who must design numeric data how to transform raw data into readable, relevant information.The Designer’s Guide to Presenting Numbers, Figures, and... [READ MORE]
    Looking Closer 5
    Critical Writings on Graphic Design
    Edited by Michael Bierut, Edited by William Drenttel, Edited by Steven Heller
    (Allworth Press)
    The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as... [READ MORE]
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