Acclaimed food stylist Denise Vivaldo shares the tips and secrets of the trade with cooks and foodies alike who want to become master stylists. It takes a steady hand to arrange the chocolate curls and drizzle the caramel sauce in elaborate designs on top of that sumptuous tiered cake. Whether for food blogs, television, books, magazines, movies, menus, or advertising, food stylists and photographers learn to slice, plate, tweak, and arrange so the dish becomes less a bit of food and more the work of an artisan.
With Denise and coauthor Cindie Flannigan’s help, you’ll find out how to get started, what equipment you’ll need, how to find clients, tips to staying successful in the business, and—most importantly—how to craft and style food (and products that appear to be food) so it all looks delicious from every angle.
This paperback edition of The Food Stylist’s Handbook has been fully updated and revised to help current culinary professionals, armchair chefs, bloggers, and food photographers understand how to make every picture tell a story.
SubtitleHundreds of Media Styling Tips, Tricks, and Secrets for Chefs, Artists, Bloggers, and Food Lovers
AuthorBy Denise Vivaldo, By Cindie Flannigan
Published1 August 2017
Dimensions8.50 x 10.00in.
Illustrations250 color photos.
About the author
Denise Vivaldo has been a food stylist in Los Angeles for more than thirty years. Originally a professionally trained chef catering in Hollywood, Vivaldo was discovered by Aaron Spelling and put to work on his television shows, building food presentations for the camera. Her company, the Denise Vivaldo Group, Inc., styles food for cookbooks, packaging, television, and film. Vivaldo won the 2010 IACP Award for Excellence in food styling. She resides in Los Angeles, California.
Cindie Flannigan, a former think tank art director, began working with the Denise Vivaldo Group, Inc., in 2001 after graduating from culinary school. She styles food for print, television, and the internet, coordinates cookbooks, develops recipes, and teaches food styling classes. She resides in Venice, California.
“I didn’t realize the power food styling had to transform a pile of recipes into an exquisite cookbook until I met Denise.” —Kim Barnouin, New York Times bestselling author of Skinny Bitch
“Denise brings her talent, flair, and lovely sense of humor to every show that we’ve produced together. She takes food to the next level!” —Stephen Kroopnick, executive producer, Iron Chef America
“I have worked alongside Denise on many projects including cookbooks, recipes, and food styling for my infomercials. She is Julia Child and Bette Midler all rolled into one delicious lady. She is a talented chef with a fresh and creative imagination. She is a godsend to me.” —Richard Simmons