Outdated Advertising Sexist, Racist, Creepy & Just Plain Tasteless Ads from a Pre-PC Era Michael Lewis, Stephen Spignesi, Ben B. Judd, Jr.
 
Paperback
9781510723801
$12.99
Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find:
  • a woman being spanked by her husband for not buying the right coffee
  • the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments
  • Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe
  • doctors promoting particular brands of cigarettes
  • the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.”
  • Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.
    TitleOutdated Advertising
    SubtitleSexist, Racist, Creepy & Just Plain Tasteless Ads from a Pre-PC Era
    AuthorMichael Lewis, Stephen Spignesi, Ben B. Judd, Jr.
    PublisherSkyhorse Publishing
    ImprintSkyhorse Publishing
    Published21 November 2017
    FormatPaperback
    ISBN-139781510723801
    Pages128
    Dimensions8.00 x 10.00in.

    About the author

    Benjamin B. Judd, Jr., Ph.D., is the former Chair of the University of New Haven Department of Marketing and International Business, and the Associate Dean of the University of New Haven School of Business. He has written extensively on advertising, and his work has appeared in places ranging from Journal of Advertising Research to Psychology magazine.

    Michael Lewis is a twenty-year veteran of the book publishing business, having acquired and edited hundreds of books. He is also the author or coauthor of a dozen books, including The 100 Best Beatles Songs (with Steve Spignesi) and A Guy Walks into a Bar. He lives in Westwood, NJ.

    Stephen Spignesi is a bestselling author of more than sixty titles, including books about Stephen King, the Beatles, American and world history, the Titanic, George Washington and the American Presidents, the Founding Fathers, John F. Kennedy Jr., world disasters, Robin Williams, and Woody Allen. His novel Dialogues was hailed as a “reinvention of the psychological thriller.”

    ISBNs: 9781510723801 978-1-5107-2380-1 Title: outdated advertising category:HUM 
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